Books – Culture and People

Artists, Craftsmen, and Technocrafts (Patricia Pitcher, 1997)
Articulates 3 models for business executives — all 3 types need to exist in a balance to get the job done, but when the Technocrats take over, watch out, as they have no appreciation for the other 2 types…

Silicon Valley Boys and their Valley of Dreams (David Kaplan, 1999)
History of Silicon Valley development from HP through to Yahoo. Very good background as to how it has all developed, very interesting stories about the main personalities and drivers.

The Monk and the Riddle (Randy Komisar, 2000)
Short read about experiences, beliefs of Silicon Valley angel. Describes importance of believing in journey (not destination), and stressing personal excellence. Riddle: “I want to drop an egg 3 feet and have it not break. How do I do that?”

The Monk who sold his Ferrari (Robin Sharma, 1997)
Spirtual tale of workaholic who becomes enlightened. Contains 7 virtues of enlightened living (master your mind; follow your purpose; practice Kaizen; live with discipline; respect your time; selflessly serve others; embrace the present).

The Nudist on the Late Shift (Po Bronson, 1999)
Interesting read about the culture of Silicon Valley; told through numerous stories of people and their experiences. Fairly balanced believable read.

The Tipping Point (Malcolm Gladwell, 2000)
Very interesting, easy read about how “things tip” to go big — main concepts: Law of the Few (connectors, mavens, salesmen); Stickiness Factor; Power of Context (rule of 150, and others…)

Back to Resources